Latest news
8th July 2011: We've launched but we've only just begun. We'll be adding more tools to the toolkit, along with examples, in weeks to come. We'd also love to get your contributions. Get in touch at toolkit@contentstrategyapplied.eu and share your brains and experience with us.
Welcome to the content strategy toolkit, brought to you by Content Strategy Applied. We've divided things up by phases of the content strategy lifecycle. You might use a different number of phases with different names but you should recognise the activities within each phase.
Discover
What have we got? How good is it? Does it do what we need it to do?
The tools
Got a tool to add? Get in touch and let us know.
Define
Who's involved and how? What are the criteria against which success will be defined?
The tools
Got a tool to add? Get in touch and let us know.
Design
Designing content and messaging hierarchies at more granular level, e.g. per page or screen.
The tools
Got a tool to add? Get in touch and let us know.
Develop
Create and develop the copy, media, user interface labels, meta data, and so on.
The tools
Got a tool to add? Get in touch and let us know.
Deploy
Implement the content into your chosen channels.
The tools
Got a tool to add? Get in touch and let us know.
Govern
Day 2 onwards. How do you maintain content within the content lifecycle?
The tools
Got a tool to add here? Get in touch and let us know.
