Ray Gallon


Eating Our Own Dog Food
Co-presenting with Andy McDonald

TECH' advantage is in the process of developing a product, EDC, from an in-house tool created for the oil and gas industry. The objective of EDC is to inject a technical content strategy directly into the interface of software products in a manner that permits continuous updating and nimble governance. It is particularly suited to agile development processes.

In this presentation we will present an overview of our ideas of molecular, continuously updated, fluid information, part of what we are calling Information 4.0, the informational aspects of Industry 4.0. We'll also tell the story of using EDC to document itself. It's a story that follows a rocky, real-life road, which means that not everything has gone smoothly. The major challenges that arise include communication between software developers and information developers, keeping the product design focused on a goal that requires everyone involved to adopt new thinking, complications caused by everyday practical life in any company, and understanding that this change is not just technological, but also psychological and sociological. We'll also take a look at where the product is going, how content strategy influences its development, and how it, in turn, influences content strategy.


Ray Gallon is co-founder of The Transformation Society, a research and consulting company, and owner of Culturecom, a company that provides business process improvement through communication. He has over 40 years as a communicator, first as an award-winning radio producer and journalist, then in the technical content industries. His management experience includes a stint as program manager of WNYC-FM, New York City's public radio station.

Ray has always been interested in the meeting point between technology and culture, and has used his broad experience to advantage with companies such as IBM, General Electric Health Care, Alcatel, 3M, and the OECD, as well as in smaller companies and startup enterprises.

He has been quoted as saying, "Since the beginning, I have been, paradoxically, communicating and shooting myself in the foot. I find that this combination leads to fascinating outcomes that have made me one of the most fortunate people I know."

Ray is a university lecturer and a speaker at events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of the recently published "Language of Technical Communication" (XML Press).

He shares his life between the Languedoc region of France and Barcelona, Spain.